The Amway Myth:
Analogy to the Days when Cigarettes Were Good for Us.
England wants to kick it out of the country; China banned its pay plan; its offices in India were raided; Top Gun insiders sue it as a massive pyramid scheme; a class action case brought by distributors claim it is an illegal fraud under American law; books and websites detail victim losses.
Yet, Amway maintains the myth of being a "direct sales" company (though it has no retail customers) and a "unique income opportunity" (though indisputable data show that 99% of all Amway distributors lose money.)How does it maintain the lie?A comparison with how the tobacco industry maintained its myth for decades that "cigarettes are harmless" helps to clarify.
See The Amway Myth
No comments:
Post a Comment