Spreading canards through newspapers by Direct selling companies

An article published on May 14 in the Business Line daily newspaper, published from the stable of the Hindu Group of Publications revealed how newspapers could be utilised to spread canards to the advantage of the Direct selling racketeers. A press meet showering lavishing gifts on the reporters would help these fraudulent companies to get whatever they want published.

The article with the headline 'Direct selling on the go' by Tunia Cherian reveals how best an article could be written hiding the facts between the lines. Indian Direct Selling Association's projection of 20 per cent growth in 2008-09 is highlighted in the article. But the reporter hastily adds that the actual figures will be released only after its annual survey is formally released in July. Lies, lies and more lies, nothing but lies. The journos are generally carried away by the statements of these companies' public relation officers. They never care to check and cross-check to know whether what these people are saying true or not.

Interestingly, there are more than one interviews clubbed together. The statements by the heads of Tupperware, Hindustan Unilever Network, Amway India and the comments of secretary general of IDSA are also included in the story. Interestingly, the direct selling industry claims an increase of turnoever to Rs. 2,851 crore in 2007-08, as against the Rs. 2,522 crore in 2006-07. They never say whether the subscription amount from the new members and renewal fee from the existing distributors also included in the turnover. In fact, that is the biggest racket indulged in by all these companies.

The article also highlights the exorbitant price of these products. However, people who afford them are only buying these products, it is justified.

Readers who go through this article may assume that direct selling is a great idea and they may try their hand to burn their fingers.

Hence, my fellow countrymen, do not fall for the sweet talk of these fraudsters through the columns of newspapers and lose your hard-earned money. Save it for your children or at least enjoy it. Do not help these fraudsters to line their pockets with your money.