In theory, in order to earn money lawfully in the UK, the participants in any so-called 'Direct Selling/Marketing scheme' have regularly to retail products (for a net-profit), and/or services (for a net-profit), to a significant number of persons who are not participants in the scheme. Therefore, any so-called 'MLM Business Opportunity' (no matter how it is presented externally) where the overwhelming majority of the participants have remained insolvent, because they did not regularly retail to significant numbers of outsiders (for a net-profit), but instead were obliged regularly to buy effectively-unsaleable products, and/or services, and to find others to do the same (on the pretext that 'the Exact Duplication of a Proven Plan of self-consumption and recruitment can enable anyone to achieve Total Financial Freedom'), is a dissimulated closed-market swindle.
We now know that, during a 34 year period (1973-2007), at least one million so-called 'Direct Sellers' were churned through 'Amway UK Ltd.', but more than 90% never actually made so much as one profitable 'direct sale' to an outsider, whilst effectively all of them remained insolvent. The tiny minority of smartly-dressed, grinning heterosexual couples who were constantly presented in 'Amway UK's' kitsch propaganda as shining examples of 'MLM' success to be copied, were either insolvent dupes, or wealthy schills whose profits secretly derived from a related advance fee fraud (a.k.a.'tool scam').
Apparently (exactly like 'MLM' useful idiot, Tony Blair, in 1999), the unmasked 'Amway' Lord Haw Haw, Mr. IBOFB Steadson, cannot divide 24 millions (or 24 000 000), by 500 000 or (half a million). Perhaps, we should give the numerically-challenged 'MLM' propagandist some help.
If you divide 24 millions by one million, you get 24. So, if you divide 24 millions by half a million, you get 48.
According to UK government statistics, there were around 24 millions households in the UK in 1999. Therefore, if all these households were shared out to all the claimed 500 000 so-called 'UK Direct Sellers,' they would each have had just 48 households as potential, lawful retail customers. Yet (without any explanation) the 'Amway' Lord Haw Haw proclaims:
'500,000 direct sellers and 24 million households does not mean "less than 50 households as potential customers" for each direct seller.'
Judging by his previous, self-contradictory sophistry, Mr. Steadson will probably now try to convince your readers that in 1999, a significant proportion of the 500 000 UK direct sellers were not actually direct sellers (as Tony Blair was led to believe), they were lawful retail customers.