This week, I talked with the members of an American family who had watched Penn and Teller's humorous exposé of 'Multilevel Marketing.' These people had already witnessed the frightening effects of 'MLM' adherence, when other members of their family (who were experiencing severe financial difficulties) briefly fell into the clutches of 'USANA'http://www.youtube.com/watch?v=91UW5JMcyFc . 'USANA', has been described as the 'Mormom Amway.' For almost 12 months, a young married couple refused to listen to any criticism of 'USANA,' whilst dissipating all their mental, physical and financial resources to the benefit of the bosses of this 'Amway' copy-cat, whom they continued to trust and follow no matter what suffering this entailed. Indeed, the criticism of their friends and relatives, only served to drive these 'USANA' victims deeper into their deluded pursuit of future redemption. Classically, they had been programmed unconsciously to believe that the exact duplication of a proven 'Business Plan' (i.e. the purchasing a regular quantity 'USANA' products the recruitment of others to do the same) coupled with a 100% positive mental attitude, would lead them to 'Total Financial Freedom.'