Joecool has recently posted a piece about 'Behind the Smoke and Mirrors'. A courageous little book, published in the late 1990s, which was written by a former, insolvent low-level 'Amway' initiate who also kept the accounts of a couple of secretly-insolvent, 'Millionaire Amway Diamonds'.To avoid malicious lawsuits, the author wrote under an assumed name,'Ruth Carter,' and she did not openly-disclose the insolvent 'Diamonds' true identities.
At the time 'Behind the Smoke and Mirrors' was published, I contacted 'Ruth Carter' via a cult adviser and I went to meet her in the USA. She had access to all the quantifiable evidence proving that virtually no 'Amway' products or services were sold to non-'Amway' adherents. She, and everyone she met in 'Amway', had been taught that 'Selling was for Losers: Winners Exactly Duplicated a Proven Plan to Achieve Diamond and Total Financial Freedom in 2-5 years.' The 'Plan' comprised paying 'Amway' a fixed sum of cash each month (arbitrarily defined as 'puchases') in exchange for over-priced wampum, and recruiting everyone you knew to 'duplicate exactly the same plan.'
Theinsolvent 'Diamonds' (for whom Ruth Carter worked) had a $3 millions net-income, of which an insignificant percentage derived from so-called 'bonuses' paid on their own monthly payments to 'Amway' and on the payments of their recruits, and on the payments of their recruits' recruits, etc. Almost the entirety of the insolvent 'Diamonds' net-income secretly derived illegally from their share of peddling over-priced publications, recordings, tickets to meetings, etc., on the pretext that these exclusive materials contained the vital secrets of achieving success in 'Amway.'
However, theseinsolvent 'Diamonds' were schills, 'useful idiots' who had been given the illusion that they were making free-choices, but who actually made no decisions for themelves. They had been programmed to obey their own leaders without question. In this way, these dupes were obliged to live way above their means in order to peddle the Utopian myth that the'Amway Business Opportunity can bring Total Financial Freedom to Anyone.' Consequently, they steadfastly pretended that the 'Amway Business Plan' had brought them safely to the land of eternal happiness and prosperity whilst, in the adult world of quantifiable reality, they bailed like crazy just to stay afloat in a sea of mounting-debts.